I write for brands with personality, or ones who need a little help finding one.
This revolutionary kitchen gadget has fast become an obsession in every chai-lover’s home. I helped them launch, and have supported their campaigns since.
Website copy
Packaging
CRM planning
Wilschau needed a clear voice to launch their premium outerwear. I worked with them to define a language that made sense to their customers.
Tone of voice
Website copy
Social media copy
Toca Boca make digital games for kids, and believe in learning through play. Their most popular game is Toca Boca World, and I lead the planning for their monthly campaigns along with an art director, as well as working with the brand team.
Campaign planning
Voice-over scripts
Brand development
Product naming
Social media copy
Website copy
App copy
As a brand with heritage, a dedicated fanbase, and a lot of volume, working with Marshall has been not only a journey, but a long-term relationship.
The starting point for each new launch is defining the language for each product, and giving it a unique voice. This is then used for communicating across all platforms.
Product messaging
Website copy
Social media copy
App copy
SEO copy
CRM
As the inventor of the seatbelt, Volvo are well known for their obsession with safety. For this campaign, they wanted to communicate what they are doing to tackle their biggest challenge yet, climate change.
Website copy
Electric vehicle company, Arrival needed a new webpage to highlight their transformative delivery van.
Website copy
Ahead of their launch, I worked with Erica and Rose to find a voice that reflected their passion for art and interiors.
Tone of voice
Website copy
As leaders in Asia’s digital space for fashion, Red Ant had inspired a few imitators – making it time for a refresh.
Website copy
Award entry copy
I worked with the team to find clear and inclusive language to reflect their focus on promoting diversity within every business.
Tone of voice
Website copy
Social media copy
Copy for internal documents
